One-liner
Going is a flight deal discovery app that alerts users to discounted flights using real-time price tracking and curated alerts from Scott's Cheap Flights.
Strengths
- Real-time flight deal alerts with strong accuracy (users report finding deals under $200 for international trips)
- Clean, minimal UI focused on speed and simplicity—users appreciate not being overwhelmed by options
- Highly effective email + push notification system for time-sensitive deals
- Strong brand trust built through consistent, no-BS deal curation (review: 'I’ve booked 3 flights via Going and never been misled')
- Top-ranking keyword 'going' suggests strong organic visibility in App Store
Weaknesses
- No itinerary planning or trip management features (review: 'It shows deals but doesn’t help me plan the whole trip')
- Limited customization of alert preferences (review: 'Can’t filter by airline or stop count—I get too many irrelevant results')
- No offline access to saved deals or search history
- Some users report delayed notifications (review: 'I missed a deal because the alert came 2 hours after it was posted')
- No integration with calendar or travel apps like TripIt
Opportunities
- Build a lightweight trip planner that syncs with Going’s deal alerts to auto-suggest dates and routes
- Add customizable filters (e.g., nonstop only, specific airlines, departure times) to reduce noise
- Integrate with Apple Calendar or Google Calendar to auto-create events when a deal is claimed
- Create a 'deal archive' feature to save past deals and track price trends over time
- Offer a free tier with basic alerts and a paid tier ($3/month) for advanced filtering and priority notifications
Competitors
- Hopper
- Google Flights
- Scott's Cheap Flights (email service)
- Skyscanner
AI-generated brief · 5/13/2026, 3:49:09 AM
