What users hate. Clustered.

1- and 2-star reviews fed into NVIDIA NIM gpt-oss-120b, grouped into themes with verbatim examples. Each cluster is a wedge a competitor could exploit.

200 reviews·8 themes

Too many ads
Users are frustrated with the excessive number of ads on Facebook
63
reviews
- “Too many ads — Beaucoup de publicité. Ça fait chier”
- “I don’t think we can be using this app anymore — It’s so cringe”
- “Too many dodgey stealth Chinese sellers — I can no longer trust any advertising on Facebook.”
Account issues
Users are experiencing problems with their accounts, such as being disabled or restricted
23
reviews
- “False Reports led to permanently a meta verified account — My Yorktown Yorkies IG account was permanently disabled for no reason”
- “Suspended account — Please I need my Facebook account back”
- “Account permanently disabled — I don’t know what I did this people I have been loyal and promote my original contents since 2009 and it was disabled for no reason”
Marketplace issues
Users are having problems with Facebook Marketplace, such as being unable to access it or having issues with listings
17
reviews
- “Marketplace :( — Pretty much the only reason I still have FB is to use Marketplace but that’s become a pain as well”
- “Marketplace — Marketplace acting up and not giving me full listings search”
- “Marketplace access — I’ve been banned for 2 months they won’t let me on it”
Algorithm and feed issues
Users are unhappy with the algorithm and feed on Facebook, including the lack of posts from friends and the abundance of suggested content
20
reviews
- “Awful changes — I used to love fb. Now I find myself getting on less and less because all I see are people and pages I don’t follow.”
- “It’s Not Social Media Anymore — If you like ads and sponsored posts then Facebook is for you. If you want to see post from friends and family don’t bother.”
- “Not so nice anymore — I used to enjoy Facebook, but it has become a bunch of unwelcome ads.”
Technical issues
Users are experiencing technical problems with the app, such as crashes, bugs, and poor performance
15
reviews
- “New update — Bugs in new update app constantly will not load feeds even with strong data connection.”
- “Crashes too much — Useless app”
- “Every update is buggy trash — Full of maga boomers and AI trash. And the app crashes constantly.”
Censorship and free speech
Users are concerned about censorship and the limitation of free speech on Facebook
12
reviews
- “Censorship. — Mass censorship, shadow banning. Terrible Jew owned platform.”
- “Free speech — Facebook is a dictatorship! When someone publishes stuff they don’t like, they deactivate his page or reduce his viewership!”
- “Unlawful Shadow Banning — I’ve done nothing wrong. I have no warnings or suspensions. My posts and my content in stories should not be shadow banned.”
Security and privacy
Users are worried about the security and privacy of their personal data on Facebook
8
reviews
- “Hacking is never acceptable — Hacking is never acceptable. Way too messy.”
- “Locked out — I’ve been trying to get into my personal FB for over 18 months.”
- “Battery eater — You know Facebook was once fine and dandy, but I’ve noticed that it eats away your battery like no other”
User interface and design
Users are unhappy with the user interface and design of the app, including the layout and features
10
reviews
- “Revert the new left sidebar — bottom bar was better — Please bring back the old bottom navigation bar.”
- “Photos appearing darker until you click on them — Latest update to the app makes photos appear to be much darker than they are.”
- “Buggiest, worst designed app I have. — FB asked me to write this review as I’m looking at a group whose posts are currently displayed as dark grey text on a black background.”

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